Published 05 September 2025 in Podcast
Artfundi Editorial
Cultural roots emerged as a unifying theme for both artists. Kaira emphasised Igbo traditions, noting how architecture can reflect social and economic factors. Jaida similarly highlighted the importance of showcasing Nigerian culture through her character designs. This reflects wider research suggesting that cultural identity enriches artistic originality (UNESCO, 2021).
Embedding culture in art creates uniqueness and depth.
Jaida discovered concept art as a career path during the 2020 pandemic, using lockdown as a time to refine her craft. This mirrors global data showing that 65 % of young creatives used pandemic isolation to deepen artistic skills (Americans for the Arts, 2022).
Periods of disruption can catalyse lasting creative growth.
Kaira views architecture as the meeting point between science and art. Drawing from 1970s Nigerian architecture, she admires retro design prioritising livability and cultural resonance. Case studies of West African architecture confirm how climate-responsive design improves sustainability (World Bank, 2021).
Architects should integrate culture, climate, and human comfort.
Jaida sees concept art as a way to bring Nigerian stories into global media. By designing characters, props, and environments that reflect Igbo culture, she contributes to representation in comics, films, and games. Research from the Geena Davis Institute (2021) shows that diverse representation improves audience engagement and inclusivity.
Artists should actively create space for underrepresented cultures.
Both artists recognised research as essential. Kaira stressed that layered meaning in art emerges from historical and cultural study, echoing her grandfather Uche Okeke’s practice. Studies in art education show research-driven art fosters deeper public engagement (Harvard Project Zero, 2022).
Ground your art in rigorous research to achieve resonance.
Both Kaira and Jaida expressed scepticism about AI-generated art. They agreed that while AI may support research or technical drafting, creativity requires human vision. A 2023 Stanford report confirms AI lacks originality but can augment workflows.
Use AI as a tool, not a substitute for human creativity.
When asked about NFTs, the artists pointed to their generation’s distrust. For them, NFTs feel closer to speculative gambling than to sustainable art practice. This aligns with surveys showing a 60 percent decline in NFT trust among young collectors (Morning Consult, 2023).
Evaluate digital ownership models critically before adopting them.
Both artists emphasised networking and marketing. Kaira is developing these skills during her university years, while Jaida recognises that social media amplifies reach. According to LinkedIn (2022), artists with professional networks are twice as likely to secure exhibitions.
Build networks and market strategically to sustain an art career.
In ten to fifteen years, Kaira hopes to be a practising architect and published author, while Jaida envisions working at a concept art studio abroad. Both noted the challenges of pursuing such careers in Nigeria, though they remain open to contributing to Nollywood and local creative industries as markets evolve.
Define your future but remain adaptable to shifting markets.
Kaira raised the “jack of all trades” dilemma. Mentors responded by encouraging her to see creativity as a common thread connecting architecture, writing, and painting. Historical figures like Leonardo da Vinci embodied this principle.
Treat diverse passions as interconnected rather than conflicting.
This conversation with Kaira and Jaida illustrates how Uche Okeke’s legacy endures. From architecture to concept art, young artists draw strength from heritage while navigating modern challenges like AI and NFTs. Their stories affirm that cultural identity and research-driven practice are vital foundations for meaningful creativity.
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References